Alliance Laundry Systems

Commercial Product Sales Trainer

Location US-TX
Job ID
Pos. Type
Workplace Location


As a pivotal part of the North America (NA) Commercial Support Training team, the Product Sales Trainer plays a key role in the facilitation and delivery of product sales training plans. This role directly contributes to the enhancement of Commercial product sales performance and productivity, supporting both internal sales staff and distributor partners within the NA Commercial Sales segment. The Product Sales Trainer ensures that our sales team is equipped to meet the demands of the market and to achieve sales excellence.


  • In conjunction with the Manager - Sales & Service Training, identify product training needs and select the most efficient training methods and modalities for delivery (virtual online training, webinars, in-person sessions, etc.)
  • Leverage knowledge of adult learning methodologies & cutting-edge training delivery to optimize learning outcomes  
  • Collaborate with cross-functional teams (e.g., Product Engineering, Innovation) to design and deliver relevant product sales training 
  • Develop and conduct train-the-trainer sessions, materials, and resources for internal Commercial sales staff 
  • Organize training presentation logistics, including equipment and facilities setup
  • Stay abreast of emerging technologies to enhance the training experience
  • Report on the usage, evaluation, and effectiveness of training initiatives to Manager - Sales & Service Training and select Commercial Sales stakeholders
  • Maintain comprehensive records of training activities, attendance, assessments, and program evaluations
  • Provide training for new product releases and updates, both internally and to distributor partners
  • Lead interactive training activities, including discussions, workshops, and role-plays; Provide individual and team coaching
  • Assess training effectiveness and ROI by analyzing behavior changes and key performance indicators post-training


Experience and Education:

  • Bachelor’s degree or an equivalent combination of skills, experience, and education
  • 3-5 years' experience in a dedicated sales training capacity
  • Prior experience as a commercial product salesperson strongly preferred

Skills and Abilities:


  • Systems-proficient; particularly with MS Office products, video recording tools, learning management systems, and Goto Webinar
  • Mastery in creating and delivering compelling in-person learning presentations
  • Deep understanding of learning methodologies and sales training best practices
  • Strong technical writing skills for developing educational content
  • Knowledge of the latest trends in enablement technologies, tactics, and methodologies
  • Proficient in transferring sales techniques to diverse products and customer scenarios
  • Solid organizational skills: Ability to self-manage workload; able handle multiple projects simultaneously while managing and meeting tight deadlines
  • Excellent written, verbal, and interpersonal communication skills; ability to speak in front of large audiences; communicate effectively and professionally across all levels of the organization and external stakeholders
  • Ability to translate technical information into engaging, compelling learning material; Present ideas in business and user-friendly language


  • Ability to travel 50-75% of the time to Alliance Laundry offices and various customers locations

 Standard and Physical Requirements:

  • Position involves sitting long periods, standing, manual dexterity, stooping, bending and minimal lifting



We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.



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